Why you need to consider your market
The world is more digital than ever before and I strongly believe that digital marketing is a crucial component for attracting and securing your target market. This is a particular group of consumers at which a product or service is aimed. People are tired of leaflets, cold calling and being stopped in the street. Through the digital forum you can make conscious decisions about who will see your content. Well, once you know who wants to see it. The first step is understanding who your market is. Large companies like Adobe and Google are successful because they know who uses their products. The first thing to do when marketing your business is to develop an understanding of who your target market is. This may appear ‘obvious’ but let me tell you, it is not. Actually, your market can be more diverse than anticipated. What works for some may not appeal to others.
Understanding your niche can give you an edge over your competitors. The better you understand your audience, the more closely you’ll be able to focus your efforts. This means that any advertising should begin to provide a better return on investment and the conversion rate should soar. There are many ways you can gather this information. Look at the users of your services existing and historic, social media interaction and those who use your competitor. Once you have developed a strong digital presence, you will be able to call upon Google Analytics and other tools to analyse the data of website users and I would strongly recommend getting to understand this.
Selling your product or service to your target market
Be clear about the value of your product or service. How does your product or service benefit the user? If you don’t have a clear idea of the benefits of your product then you must start considering this. Ask your existing customers why they enjoy using your product or service and use this knowledge to your benefit. Once you understand your target market and what the value of your product is, it’s time to begin using this information.
Testing advertisements will help you establish whether you understand your target audience. This can take time, and during any marketing campaigns you will be able to gather data about what works and what does not. I find that some of my most successful campaigns were based on extensive research. You are in control of how much you are willing to invest in marketing but contrary to popular belief, the best services are free. By building a presence online, you can very quickly reach out to many people and gather valuable information on your target market. Your website should reach out to your target market and drag them in. But that’s only half the battle, you then need to make the sale. Keep up to date with my marketing blog for useful free tips to improve marketability.